الاثنين، 17 مارس 2014

2015 Hyundai Genesis Sedan


On second thought, shoot for BMW.

2015 Hyundai Genesis Sedan
Hyundai’s ambitious 2009 Genesis sedan targeted top-tier luxury brands but landed alongside the Chrysler 300. Falling short of the lofty goal was hardly a failure, though. Packed with features and convincingly upscale, the Genesis lacked only the chassis refinement of the established German and Japanese luxury competition. With rear-wheel drive and a near-$40,000 price, the Genesis proved Hyundai could play in a new arena, and the simple fact that it wasn’t a sales flop, a marketing debacle, or a dynamic embarrassment was license for Hyundai to refine the original formula into a better second-generation Genesis.
It’s that second attempt at cracking the luxury market that has brought us to South Korea, where it quickly becomes clear that the 2015 Hyundai Genesis, code name DH, is just as big a deal for the determined Koreans as was the first car. Hyundai flew us 6600 miles to Seoul and bused us another two-and-a-half hours to drive fewer than 10 miles in the confines of the Namyang R&D center. Our driving impressions might be limited, but there’s no lack of evidence of Hyundai’s shifting mind-set. The new-generation car clearly has BMW in its crosshairs.
Steely Good Looks
If you can get past the blunt front end, the Genesis possesses the handsome proportions of a proper sports sedan. The new model is 0.2 inch longer, and the wheelbase has grown by three inches. With the A-pillars largely unmoved, the extra stretch between the wheels gives the impression of a longer hood while allowing for the trendy sloping roofline. Hyundai calls the Genesis’s new style Fluidic Sculpture 2.0, although any connection to the Sonata’s original Fluidic Sculpture design language is lost on us. Not that we’re complaining. We prefer this Genesis’s cleaner, more-subtle lines and tasteful brushed-aluminum accents—you won’t find a lick of chrome inside or out—even if it isn’t as beautiful or resolved as an Audi. 

 

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