Few things inspire brand loyalty as fiercely as do full-size pickup
trucks. And although Ford, GM, and Ram have been burnishing their
corporations’ bottom lines for decades, Toyota’s full-size Tundra has
never really turned cargo-hauling capability into solid-gold success.
This fall, while Toyota was celebrating the one-millionth Tundra to roll
off its San Antonio assembly line since the plant opened in 2006, Ford
casually announced it had sold 559,506 F-series trucks in the first nine
months of 2013 alone. And the other two weren’t far off Ford’s pace
during the same period, with GM selling 496,445 of the Sierra/Silverado
twins and Ram delivering 262,787 units. Harsh statistics from the Toyota
perspective, even as the domestics bolster their numbers by lumping
half-ton trucks together with their heavy-duty models.
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